JJIMJIL is a brand of modern soaps, incense, and bath accessories inspired by the ritual of the Korean public bath, a place free of vanity and inhibition where generations are brought together in the simple act of cleansing.
Their formulas are based on the idea of daily ritual, intergenerational bonding, and the infamous Korean scrub treatment "seshin," a vigorous, pragmatic, and extremely effective exfoliating treatment that represents the possibility of renewal.
